Winback campaigns are more than just getting people to open your emails.
Use this as an opportunity to get to know your subscribers more. Get into their head and learn what makes them TICK.
Which takes us to this weeks:
A – But is this Goodbye?
B – Is This Goodbye ….
Its obvious your subscribers are still interested. They just aren’t responding to your messages and normally this is due to one thing.
Values – The things that drive & motivate you .
Yes, your subscribers may have signed up to list for a discount or info. But that was a reaction to pain or desire brought on by someone or something infringing on their values.
So use this as an opportunity to ask and find out… what drives your users and you can do this with a simple survey or a reply too email campaign.
We’ve used this strategy 100’s of times and it works. People LOVE giving their opinion.
Just avoid talking about how great your product or service is (ego vs benefit) and ask .
Do you see where I’m going with this?
Optimize your opportunity to engage and get to know your subscribers more. Helping you create emails in minutes.
So try it and see what you’ll learn.
Until next week happy emailing and ABE