People signed up to receive my email messages, but they keep hitting the Spam folder, why?
If you’ve ever run a Facebook mobile ad you can agree that and Apple iPhone User is 2X more engaging then and Android user, right?
Email marketing is NO different than Facebook, because source/traffic matters it can be the difference between email Inboxing only 30% of the time or 90% of the time.
I was using Aweber and switched to Mail Chimp when my open rates dropped. Now 2 weeks later, I’m having the same problem.What ESP Inboxes Best ?
“ESP jumping” is short term fix to a LONG term. It’s like trying use a band-aid to repair a bullet hole.
There are NO ESP’s that can guarantee “Inboxing”. As Service providers their only job is to DELIVER your emails messages. The same way that if running an ad on Facebook, they wont show your Ad to your most targeted users when your relevance score is low.
Email Inboxing is just the same.
People Opted Into My List, So of Course They Want My Emails. So I Should Inbox, right ?
As my favorite dance teacher always says.. Getting to the top is easy. Staying there is hard. Trying to inbox emails, is exactly the same.
Your ability to get more email opens and Inbox is based on your Email Reputation. The same way that Facebook Ads give you relevance score based on your targeting and engagement.
Just remember Email Reputation changes daily, sometimes hourly and having a having a the right hygiene process in place, is your #1 step to trying to get more email opens and clicks.
Sending emails every day will cause an increase in unsubscribes or spam complaints.
There is an easy way to tell if you’re sending too much or too little email. So having the proper knowledge about how email marketing works, is critical to the success of your business.
I have a 12 day email sequence now and we aren’t getting the Opens we used to get, why?
Let me ask you.. Would you ever set up a Facebook Ad campaign, set a budget of $50 a day and then walk away for 30 days ? NEVER
Successful business that rely on email marketing, know that setting up email automatons can mean the Death of their email reputation and open rates. I blame the ESP’s of the world for this, since they sold everyone the idea that email marketing could easily be automated.
Email marketing is a just another marketing channel, like Facebook. Just like Facebook, your ability to reach your audiences is ALL about Engagement.
So I Got 500 Email clicks, but NO conversions. Does anyone know a good email copywriter?
Would you ever a blame a Facebook ad for “poor sales” ?
Never, right ?
Email is a marketing channel just like Facebook , your objective is to get the engagement. Get the OPEN, get the Click, NOT The sale. That’s what websites and landing pages are for.
I need to increase sales, let me just double my adspend and acquire more leads?
NO, doing this is a sure fire way to get your email marketing messages sent to spam or even worse, blacklisted and BLOCKED .
There is a RIGHT way to scale your email marketing campaigns without sending more emails. You just need to know what to look for.