Can you guess which Winner?
I love playing this game.
Now if you guessed B.
Congratulate yourself, you might even want to consider playing the lottery today.
Now the reason why I love it so much is because it forces me to avoid making any assumptions (ego) and just TEST.
Even what worked yesterday.
Yes, you read right.
If you have a winning email subject-line or call to action, ALWAYS BE OPTIMIZING (ABO)
Take that same email winner and split test it against a NEW email subject line.
If you dropped the original WINNER on Sunday at 12 pm – try sending the new email split test on Wednesday at 6 pm.
Remember your audiences are different.
Every email list has at least 5 different types of users. Who all react and engage for different reasons and at different times.
So as my favorite dance teacher use to say …
Getting at the TOP is easy. Staying there is harder. So NEVER rest on your laurels.
Always be engaging and ABT (always be testing)
Until nest week