This week I share with you my secret to how I come up with email subject lines when I’m in a hurry or have zero inspiration.
Stick to the basics . It tends to outperform “most” of the time.
Note is said “MOST”
So what’s the formula?
Simple. It’s just X vs Y
Example this is a winning email subject line outperform the control sample by 28%
Chasing vs Attracting.email winner
Now just imagine how many different ways you can use this in your business.
Whatever the formula works and it works for a reason.
Curiosity + Feedback …
Until next week.
Always be Testing (ABT) and Always be engaging (ABE)