Ok..let’s have some fun this week.
Can you guess which email subject-line had an easy 30% increase in the number of email opens?
Is it A or B ?
If you guessed B ….you’d be WRONG
The winner is indeed A.
Now if you haven’t noticed by now, I’m a HUGE fan of testing and optimizing.
Not only does it allow you to get results faster and easier. It also allows you to cut your testing time by 80%.
Best part … you don’t have to spend money on advertising.
If it’s a email broadcast? On EVERY broadcast
If it’s an email automation? Then let the automation run for minimum of 2 weeks. Find your WINNER . Run the winner for the next 2 weeks and then, start again.
This way you leave NOTHING chance and you’re ALWAYS optimizing for email Engagement (remember your email ABE’s Always be engaging) and RESULTS.
Have a great subject line you want to share? Drop in the comments.
Until next week