I have a 12 day email sequence now and we aren’t getting the Opens we used to get, why?

Let me ask you.. Would you ever set up a Facebook Ad campaign, set a budget of $50 a day and then walk away for 30 days ?  NEVER

Successful business that rely on email marketing, know that setting up email automatons can mean the Death of their email reputation and open rates.  I blame the ESP’s of the world for this, since they sold everyone the idea that email marketing could easily be automated.

Email marketing is a just another marketing channel, like Facebook. Just like Facebook, your ability to reach your audiences is ALL about Engagement.