Let me ask you.. Would you ever set up a Facebook Ad campaign, set a budget of $50 a day and then walk away for 30 days ? NEVER
Successful business that rely on email marketing, know that setting up email automatons can mean the Death of their email reputation and open rates. I blame the ESP’s of the world for this, since they sold everyone the idea that email marketing could easily be automated.
Email marketing is a just another marketing channel, like Facebook. Just like Facebook, your ability to reach your audiences is ALL about Engagement.